Woke Washing, what is it?

 

Vredenburg, Kapitan, Spry, and Kemper have written about today’s marketplace and the woke culture. They state that “In today’s marketplace, consumers want brands to take a stand on socio-political issues. When brands match activist messaging, purpose, and values with prosocial corporate practices they engage in authentic brand activism, creating the most potential for social change and largest gains in brand equity”  Equity and inclusiveness are part of the corporate world and governmental agencies.  Hospitals designate the gender and preferred pronouns in medical records in order to be inclusive.  Corporations have trainings in the area. A lot of the time these trainings focus on “whiteness”; who has it and how to shed it. Companies are out these days to end white supremacy, not just reduce it.  White supremacy has come to encapsulate all and many forms of whiteness, whether one is intentionally claiming white supremacy or one is resisting a perceived attack on their very personhood.  Ben and Jerry’s wants to “dismantle white supremacy in all its forms” and other giants of industry are taking the same or similar tack.  Vredenberg et al are pushing the envelope by pointing out some of the obvious, for example: “Following the now iconic 2018 Colin Kaepernick ‘Dream Crazy’ campaign, during the 2020 Black Lives Matter protests worldwide, brands including Nike stepped up messaging in support of racial justice, yet consumers and critics pointed to woeful lack of supportive values, purpose and practices such as having Black board members” But, there has been “pushback” on companies “branding” their stores or products on other social issues as well. Is this pushback on BLM following companies cases of obvious white supremacy?  There have been athletes who have bailed on companies about religious issues, and companies eject athletes into the stratosphere of unimportance. Social media has become crazed with these issues, as though that is where the realities of racism and white supremacy really exist.  BLM will be standing firm on the shoulders of giants. Whether you like it or not !!! There have come about some terms and identifications of social movements that are rearing their heads. There is the claim that BLM as an organization is sheer a Marxist movement. Then there is the notion of” Woke Washing”  According to Vredenberg “woke washing is defined as “brands [which] have unclear or indeterminate records of social cause practices”  This definition sort of takes the wind out of the sails for those who would want it to mean something else, like making people through mental force woke.  This is not the definition that Vredenberg uses. There are those who “attempting “to market themselves as being concerned with issues of inequality and social injustice” This seems to be the ekey concern for those consider to be doing woke washing. Oh . . . .

Comments

Post a Comment

Popular posts from this blog

Let's spread MISINFORMATION

According to the government 2  + 2 = 5  and Math is racist. Let’s spread the Truth, which is misinformation.  Let’s spread misinformation all over the place, in every household, community, city, state, and nation(s).  We will not cave on the matter of Truth, no matter how much they say 2 + 2 = 5. No matter what the Party tried to press upon the mind of Winston Smith (in George Orwell’s “1984”), Smith would not succumb, until the end.  For us we will not succumb to the lies, i.e. truth is lies; math is injustice; truth is unjust and other opposites that are flipped on their heads, and are made into the real lies that they are feeding the world.  The Left is relentlessly programming young children, to young adults, to you. Media process has you under its spell.  Stop watching TV and movies, please.  You will find only lies there.  So let’s spread misinformation, while the government is calling truth to be lies. Government and media are vacuous ...
Read more

21st century prophecies

In 21 Lessons for the 21 st Century , the GREAT prophet spoke, saying mockingly, “After all, we are God’s nation, so the argument goes, so what’s good for our nation is pleasing to God.  There certainly are religious sages who reject nationalist excesses and adopt far more universal visions. Unfortunately, such sages don’t wield much political power these days” uttering the excellent, profound, and provocative words, “the handmaid of nationalism is religion” as well, “Religions, rites, and rituals will remain important as long as the power of humankind rests on mass cooperation and as long as mass cooperation rests on belief in shared fiction” and “past experiences of the whole of humanity, will become less reliable guides” “The Zionist story fails to ascribe any meaning to Chinese Empires, to the tribes of New Guinea, and to the Andromeda galaxy, as well as to the countless eons that passed before the existence of Moses, Abraham, and the evolution of the apes” and “eternity is at...
Read more

Dirty words

  “Conservative” and “liberal” have been words that have incited arguments (not necessarily fighting) in the 20 th century.   In recent times the word “conservative” has become a dirty/filthy word.   It has indicated “hate” “Hate-speech” “unlovingness” and derogatory terms attributed to it. Conservatives have become the dregs of society, as Hillary Clinton most popularly named them “the deplorables” Another dirty word “Christian” has entered the dictionary of filth.   Are you sick of it?    Some say God is going to rectify this whole cultural mess, others (like me) think that there is too much invisible power invested in taking the West down, as evident in politics and those who feed politicians the sustaining coercive philosophy that will drive Christians into small groups that meet in homes, the Left is powering up for the take-down. Stand firm always and wait to see the salvation of the Lord Adonai More later on words that when given capital letters...
Read more